SEO Tips & Advice to Boost Your Traffic in 2021

It’s no secret that Google loves updating its SEO algorithm. In fact, over the course of a year, they’ll make upwards of 500 changes!

SEO means optimizing your content so it shows up more often in search results. With numerous changes to navigate, it’s easy to miss something.

And once you miss something with SEO, your content might also be invisible. ?

But if you catch on right, you’ll reap the advantages of increased traffic, which results in more conversions, improves lead generation, and boosts sales.

And every business wants more traffic, leads and sales, right?

SEO ranking factors have changed tons over the years (find out how in our keyword research guide). program optimization techniques that worked even 5 years ago won’t cut it today.

That’s why we’ve pulled together some advice from experts so you’ll confirm you’re using the simplest SEO strategy for the approaching year.

These are great SEO tips and tactics for building big traffic in 2020. As you’ll see, if there’s one theme that unifies all of them , it’s creating a far better user experience, but a number of these experts take their own unique approaches.

We’ve also included a bonus section with 16 quick SEO tips which will have you ever going into 2020 with a bang and not looking back!

Ready for these awesome SEO tips? Let’s start .

1. specialise in User Experience

Our first expert is Brian Dean of Backlinko.

Brian talks about the importance of user experience signals in program ranking. We’ve already heard from Google that RankBrain is their third most vital ranking factor, which trend isn’t only likely to continue but to become even more important in 2020.

If you’re not clear on what RankBrain is, you’re not alone; it seems like something straight out of fantasy . And, it’s a machine learning system that helps Google decide where pages should rank in search results. So, maybe it’s a touch sci-fi.

To put it more simply, RankBrain watches how users interact with search results and rank the results supported that. If users click on a result and immediately bounce from the location , the location will start to lose ranking. But, if users click on a result and spend time on the location , the location will start to realize ranking (or occupy a better ranking).

All supported the user experience with the location .

Visit : designing company websites

Brian recommends optimizing around medium tail keywords to urge the foremost bang for your buck when it involves program optimization and RankBrain. He says, “when you optimize your page around a medium tail keyword (and make that page awesome), RankBrain will automatically rank you for that term… and thousands of comparable keywords.”

brian dean backlinko seo tips user experience

In addition to optimizing for medium tail keywords, RankBrain looks at:

Dwell Time: how long a visitor stays on your site (over 3 minutes may be a good dwell time).

Click-Through Rate: percentage of searchers who click on your search result

2. Overhaul Your “Almost” First Page Posts

Next up, we’ve Andy Crestodina, co-founder and Chief Marketing Officer of Orbit Media.

Andy recommends trying to find posts that nearly rank high and rewriting them. you’ll find these posts in Google Analytics by getting to Acquisition » Search Console » Queries and fixing a complicated filter to point out the phrases where your average position (rank) is bigger than 10 (on page 2).

google analytics average position greater than 10 query

Now give those articles an overhaul. Add details, examples, answers, statistics, images, contributor quotes, and anything that creates it a far better piece.

If you go big on quality, you’re very likely to feature length and keyphrase usage naturally. Make it a page that you’re so pleased with , you would like to print it and frame it on the wall.

seo tips crestodina rewrite and optimize posts

Here are 3 ways to form this tactic even more effective:

Check all the rankings of the page, so you don’t hurt the relevance for a good better phrase

As you rewrite, concentrate to connected subtopics, which are visible on the search results page within the “people also ask” section and within the “related searches” at rock bottom of the page.

Do this as a daily , quarterly content marketing audit.

3. Tap the Potential of Video

Video marketing are often an enormous traffic source, but some marketers are still ignoring its potential, says Shilpa Shah, co-founder at Hummingbird Web Solutions.

Shilpa stresses that one among the simplest SEO tips is quality over quantity: simply because you’ve got an outsized number of indexed pages doesn’t always mean your site’s getting to attract a bigger volume of organic traffic.

She encourages site owners to urge obviate shallow posts on blogs that have either low word count or superficial content (aka “no fluff”) and “to focus instead on meaningful content that’s truly engaging and makes each visitor want to read through the entire article.”

seo tips shilpa shah use video for user engagement

Also, video content features a lot of untapped potential which is great for SEO and makes permanently user engagement. likelihood is that , that your user might quickly run through a 1-minute video but might not have the patience to read your 100-word article.

Online video is large and is merely getting to get bigger. Cisco is projecting that online video will structure 80% of all online traffic by 2021. ? And, even with all that video out there, 43% of individuals say that want even MORE video content!

Here’s how you retain your video content optimized:

Update the title and outline on older videos to stay them searchable and relevant.

Optimize the video’s audio and video quality, also as graphics and pictures .

Integrate videos into the remainder of your site content.

4. Rank for Featured Snippets

A little quite 11% of search results have a featured snippet. These are the results that show abreast of program results pages typically after the ads but before the ranked results. They’re usually alongside a picture , table, or a video, making them stand out even more and putting them in a good better position to steal clicks from even the very best ranked results.

Here’s what they appear like:

featured snippet example

Pretty neat, right? Let’s hear from A.J. Gherich and our friends at SEMRush about the way to optimize your content to urge them.

A.J. Gherich, the founding father of marketing agency Gherich & Co., teamed up with SEMRush to place together a huge study of 6.9 million featured snippets made from over 80 million keywords.

Based on their data-driven approach, A.J. recommends employing a paragraph format if you’re trying to rank for question keywords like “how am i able to grow my email list” or “what may be a featured snippet?” However, if you’re trying to rank for a preposition (“for,” “to,” “like,” etc.) an inventory format would be your best bet.

a.j. gherich featured snippet seo tip

Here are some ways to stay your content optimized for featured snippets:

Be clear and concise

Use headers for straightforward scanning

Ensure cross-device usability

Maintain social engagement

Use strong external resources

5. Create Comprehensive, Authoritative, Evergreen Content

BuzzSumo founder Steve Rayson recommends creating long-form, in-depth posts a few topic to position them because the quite result Google is looking for: the simplest possible result for the searcher.

In their 2018 Content Trends Report, BuzzSumo analyzed 100 million articles published in 2017 and located out some pretty interesting things about social sharing, viral posts, and therefore the quite content that has endurance .

For starters, within the past 3 years, the social sharing of content has been cut in half. ? this is often partly thanks to content saturation (3 million blog posts are published every day) and partly thanks to an increase privately sharing (people are sharing content privately messages, not posting on walls).

Recommended Resource: Do social media shares count an equivalent as backlinks? Google says no, but are they telling the entire story? determine the reality in our guide to Social Media and SEO: Do Social Shares Really Matter for Ranking?

Steve did find that the sites doing well despite the decline of social shares and content saturation are sites with strong reputations built on original content. While most content gets ignored, Steve says, “authoritative research and reference content still gain links.”